Analysis of Promotional Posters

Taken Promotional Poster

The main image of the Taken poster is of the main protagonist of the film. He is dressed in a grey/black suit with an open shirt button. This signifies that that he is smart, casual and the hero. The male character is holding a gun, this symbolises that he is skilled and is used to set the genre. The main image is placed in front of the film name to show importance. A grey dull background is used to set the mood whilst making the main image standout. The background also signifies that the film is set in an urban environment as it appears to be of a city building/parking lot. The film name is bold and white to contrast from the dark background along with the main protagonist placed above with smaller font. There is also a secondary image of the male protagonist daughter Kim, to signify his memories of her being young and happy in comparison to the male protagonist looking sad and vulnerable.

I think that the intended audience for this poster is 18-30 year olds with the majority of them being male. It is very conventional to other thriller posters as the main protagonist is the main focus and using a gun to suggest its genre is thriller. Only the male characters name is needed has he is a popular actor so Liam Neeson sells the film itself. The evidence from the poster indicates that it was produced at early production as it has not yet been rated, has not critic score and does not include other actor’s names or minor things like the film website.

Disturbia Promotional Trailer

The maim image of the Disturbia poster is a medium close-up of the main protagonist looking through binoculars. This signifies that he is spying on someone. The shadow on his face creates a mysterious tone, whilst the sub-urban houses below sets the location of the film. The lens in the binocular is dark orange to contrast the black/white colours used on the main image and the rest of the poster. The lens also contains a close-up of a young girl looking afraid along with the outline of a man holding a knife. The young woman looking afraid and man holding the knife signifies that the poster is of a thriller film. The film title is a white font with no capital letters which does not draw much attention. This is because the image on the poster sells the film alone. The slogan used is placed on the top of the page ‘Every killer lives next door to someone’. This draws the audience attention as it could happen to anyone which makes the poster appear more thrilling.

I think that the intended audience for this poster is 15-30 year olds both male and female. Although most thriller films attract 18+ with the majority of them being male, the love tale in the thriller attracts female audience and those at a younger age. The evidence from the poster indicates that is was produced just before it was released. This is because it has all the production information, a website and an official release date present.


Hush Promotional Trailer

Unlike the previous 2 posters I analyse the Hush poster is landscape. The main image of the poster is a long shot of the male protagonist running from a dark mysterious truck. This conveys that the film is action packed and that the film is a thriller. The name of the film is inserted on the road of the image; the bold red font conveys love along with danger which is the film is about. The slogan of the film is placed on the right of the page with orange text; the rhetorical question is used to make the audience think. This is a good method to influence them to watch the film, as it makes them want to know how far the character will go. The critic score is placed on the top right side of the page with both large and small font with red text colour to contrast from the background. The critic score is used to influence people to watch the film as it suggest that the film is worth watching.

I again think that this film is intended for 18-30 year olds. Although is also is about a love story the film has a very dark premises which attracts older audience. The evidence from the poster indicates that it was produced near the release date, due to the critic score being present.