Empire Magazine
Masthead: A bold red text that contrast from the background. It is placed behind the main image, but it is normally placed in front. The red colour can emphasise ‘red carpet’ which represents movie stars. This is essential as Empire is a movie genre magazine. The masthead uses larger font than the rest of the font on the page, to indicate that it is the masthead.
Banner ‘Explosive Preview’: White bold sans-serif text. The light blue banner contrasts from the background. A banner usually goes across the page. The term ‘explosive’ indicates that the preview is big and very important, to influence the reader to purchase the magazine. The banner anchors 3 secondary images and 3 title menus.
Secondary images: Placed on the left of the cover, with a silver border to contrast the images from the background. The 3 images are of 3 popular movie stars to grab the reader’s attention. This is vital because the actors are more known than the animated character from transformers on the main image. Fans of those actors are likely to purchase the magazine.
Title Menus: Inserted to anchor the 3 secondary images and gives the reader additional information about the previews.
Additional Information: Placed on the bottom of the cover to give the reader an idea of what else to expect in the magazine.
Skyline: A headline placed on the top of the page with silver/light blue font to contrast from the background. It anchors the main image and main heading. The term ‘World’s first look’ influences the reader to buy the magazine.
Main Image: A medium shot of an animated 3D character from the upcoming film transformers 2. This anchors the main heading and skyline. It is placed in front of the masthead to create the effect of the movie character coming to life.
Headline: Placed in front of the main image and anchors the main image. The silver bold font is used to contrast from the background and to anchor the silver font used on the skyline.
Sub-Heading: The font used is big bold and white to grab the reader attention. This gives the reader additional information about the story.
Date: Placed inside the masthead. Small white font used. ‘February 2009’ indicates that is a monthly magazine.
Price: Placed inside the masthead. Small white font used to take the attention away that it is an expensive magazine.
Barcode: Placed on the bottom right of the page. It can be placed vertical or horizontal. It’s for retailer use only.
Total Film Magazine
Masthead: A large bold white font that contrasts from the subtle blue gloomy background. It is placed behind the main image and on the top of the page, similar to empire magazine. The masthead uses larger font than the rest of the font on the page, to indicate that it is the masthead. The glow effects anchors the headline and the film featured.
Banner ‘All-New Interviews’: Black bold sans-serif text. The light orange banner contrasts from the background. A banner usually goes across the page. The term ‘All-New’ signifies that the magazine has first hand information, to influence the reader to purchase the magazine. The banner anchors the colour of various heading across the page such as the skyline.
Secondary image: Placed on the left below the masthead on a pug. The image is a concept picture of Spider Man who is a famous icon. This is vital for influencing customers to buy the magazine. The pug is light blue to contrast from the dark blue background, contains exclusive information as an influential method of getting reader to buy the magazine.
Title Menu/Headings: Inserted along the left side of the page, to give the reader an insight of other previews featured in the magazine.
Additional Information: Placed on the bottom right of the cover to give the reader an idea of what else to expect in the magazine.
Skyline: A headline placed on the top of the page with orange font to contrast from the background. It claims the magazine features 2 movie poster of upcoming film. This is an effective promotional method of selling the magazine.
Main Image: A medium shot of the 3 main cast from the upcoming film New Moon. The characters are placed over the masthead to signify importance, as the character on the cover influence fans of the film to buy the magazine. It is placed in front of a subtle blue background to again indicate importance. The characters on the cover are an important element of selling the magazine not the name.
Headline: Inserted in front of the main image and anchors the main image. The glowing font from the term ‘New Moon’ is used due to the name of the film.
Sub-Heading: White sans-serif text, again contrast from background. This gives the reader additional information about the headline.
Date: Placed below the masthead. Small white font used. ‘December 2009’ indicates that is a monthly magazine.
Price: Placed next to the Date. Small white font used to take the attention away that it is an expensive magazine.
Barcode: Placed on the bottom right of the page. It can be placed vertical or horizontal. It’s for retailer use only.
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