Distribution

While producing our final pieces, I have learnt that it takes a lot of thought and research to make a product appeal to a specific target audience. A lot of effort is required to find the perfect cast that can convey the character’s emotions we intended to demonstrate. Along with the right locations, costumes, camera work and editing used to exemplify them. If we were to distribute the trailer we would advertise it in the cinema before films which have a similar audience and play it during commercial breaks on TV between 9-11pm, as that is when our target audience would most likely be watching TV. This is the most profitable way of film advertising. I would also want to distribute our promotional poster on add shells, billboards and in cinema’s to help build hype. If we were to sell the magazine, we would sell it in large supermarket chains like Tesco as well as newsagents to gain the maximum audience and profit as possible. I would also plan to advertise both the magazine and film poster in well established magazine like Empire and Total Film as they have a well established customer base. If it is advertised in a well respected magazine it would be a good method to influence my target audience to want to see the film. Our unique corporate identity is dependable on all 3 final pieces. A key element of our synergistic link is the impact label font we used so that our audience would recognise it as reprisal. Hopefully the synergistic campaign would create ‘word of mouth’ which is the most efficient way of advertising.