• Another important aspect is to make the film trailer viewer believe what they are seeing. Make the film trailer the audience’s worst fear. The acting must be to a high standard for this to be achieved.
• Leave the viewer guessing by leaving a lot of dead ends to add suspense to the trailer. Make the viewer want to know what is happening and why?
• In order to create atmosphere it is essential to build tension. This is an important element of selling the film.

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